2021 SCOUT LIFE
MEDIA KIT
Scout Life is the premier magazine from Boy Scouts of America (BSA) for ALL kids, tweens and teens, featuring award-winning editorial, pictorials, comics, fiction and buying guides. We’ve been a vital part of youth culture for more than 100 years. Our multichannel platform includes the magazine, ScoutLife.org, social media, video and live events. Scout Life is the perfect way for brands to reach boys and girls through our iconic platform.
Ours is the only youth magazine that publishes two demographic editions: the lower-demo edition ages (5-11) and an upper-demo edition (ages 12-17). The average age of the full-run reader is 11 ½, so advertisers have the option to reach both age groups, or selectively target Cub Scouts or Scouts BSA youth and families.
MEET OUR YOUNGER READERS
LOWER-DEMO EDITION | CUB SCOUTS | AGES 5-10
She just got home from basketball practice. He’s about to meet his friends at the baseball field before dinnertime. Mom and Dad said he could have his whole Cub Scout pack over for a game night this weekend, and she gets to go see the movie she’s been dying to see with her fellow pack-mates.
Both kids look forward to the next issue of Scout Life because it means they’ll have new stories, jokes and games to share with their friends and parents. He especially likes Cub Corner and the comics; she is competitive and obsessed with the activities like puzzles, mazes and word games.
MEET OUR OLDER READERS
UPPER-DEMO EDITION | SCOUTS BSA | AGES 11-17
Riding down the most hardcore trails. Shades on, hat backward (under his helmet, of course). Snapping pics on his smartphone while listening to his favorite tunes. He just finished his homework and even helped his little brother and sister with theirs, too.
After swim team practice, she makes her way back to the water for kayaking with her troop. Her goal is to be stronger and faster, and go farther than her last adventure on the water. They are Scout Life readers.
The content in this edition features information geared toward older Scouts. Sections like Merit Badge Minute and Cool Jobs keep readers coming back month after month.
HEADS UP!
Timely news and notes on all topics relevant to today’s youth.
SL HEADLINERS
Quick-hit profiles of great kids doing great things. Most of this content comes directly from our readers!
FEATURES
An exciting mix of Scout outdoor outings, nature and animals, movies, sports, history, fiction, toys, space and aviation, STEM and more.
GEAR GUY
Buyer’s guides and reader Q&As covering camping, fishing, hiking … everything outdoors.
GAMES
Exciting gamer news, reviews, tips and more.
SL HOW TO
Step-by-step guides with fun projects for readers to make, create, build and do.
SEASONAL SPECIALS
GIFTS & GEAR
The go-to fall/winter advertising section for Scouting families is strategically developed to help drive sales for brands.
SUMMER OLYMPICS
Our June·July 2021 issue focuses on the worldwide sports spectacular.
HOLIDAY GIFT GUIDE
Each November our editors and a group of kid testers review the year’s latest and greatest toys and gadgets
Contact your media sales manager for
Editorial Calendar Details & download our Print Specs below.
BRYAN ON SCOUTING BLOG
Bryan on Scouting is the official daily blog of Scouting magazine. It features up-to-the-minute news, inspirational stories, program updates and valuable tips. With more than 14,000 subscribers and 710,000 monthly views, it is one of the most-read blogs among BSA adult leaders. Content is also shared in daily email and social media.
SCOUTING WIRE BLOG & NEWSLETTER
Scouting Wire is the official blog of the Scouting movement. With content including activities, finance, fundraising and leadership training, this daily blog offers engagement opportunities with Scouting decision-makers.
Newsletters with Scouting Wire content are regularly sent to a combined audience of more than 1.3 million parents, volunteers, professionals, leaders and alumni subscribers.
Sponsored social media posts; custom video; live video sponsorship; native content; web page sponsorship; and custom, high-impact ad units are also available. Below are a few examples of what is available.
SCOUTLIFE.ORG
Award-winning ScoutLife.org is chock-full of awesome content to keep youth engaged for hours, including game/toy/movie/gear reviews, useful articles for Scouts, contests, videos, interactive games, fun DIY projects and everything they could want to read, learn or do.
SCOUT LIFE LIVE!
Scout Life Live! is the Facebook video platform hosted by the Scout Life editorial team, posting regularly on cool topics, news, giveaways, silliness and more. Other major video categories include: SL essentials and how-to’s, infomercials and interviews, cool camps and time-lapsed videos.
SOCIAL PLATFORMS
Scout Life’s Facebook page holds the top spot for the highest engagement rate of any BSA-owned social media channel, engaging hundreds of thousands of Scouting families.
ENGAGEMENTS THAT WORK
MARKETING & PARTNERSHIP OPPORTUNITIES
The Boy Scouts of America (BSA) builds programs that connect brands with American families. From multimedia advertising to sponsorships and retail opportunities, the BSA is your go-to source for creating customized marketing and partnership programs that effectively engage families with your brand.
EVENTS
Each year, BSA hosts high-energy youth- and adult-centered events. These international, national, regional and local events offer brands the unique opportunity to truly engage with loyal Scouts.
PROPERTIES
Our four national high-adventure bases and 800+ local properties throughout North America are used to build character, confidence and camaraderie. Sponsor specific venues and activities and experience these life-changing outings.
PROGRAMS
Our advancement, humanitarian, outdoor and educational programs reach young people in a positive, meaningful way. From sponsoring a merit badge to leading a STEM initiative, there are opportunities for program-related partnerships at every level of Scouting.
LICENSING
We offer a robust licensing program that reaches millions of American youth and families, repeatedly earning us a spot as one of the top 150 global licensors according to License Global magazine.
SALES
The BSA’s comprehensive, multichannel sales platform provides targeted opportunities for brands to engage families. Additionally, brands may partner with us to drive sales in third-party channels such as traditional retailers and e-commerce through marketing campaigns and promotions.
Scout Life Advertising Sales Headquarters
1325 W. Walnut Hill Lane, S305
Iriving, TX 75015
972-580-2058 • Advertising@Scouting.org
Jay Spence | Brand Partnership Manager
972.580.2572 • Jay.Spence@Scouting.org
Nicole Cosme | Media Sales Manager
720.291.9208 • Nicole.Cosme@Scouting.org
Kendra Tidwell | Brand Partnership Specialist
972.580.2058 • Kendra.Tidwell@Scouting.org
